Internet Advertising Overtakes Television in the UK
By Anna Johnson on October 14th, 2009According to the Internet Advertising Bureau UK, PricewaterhouseCoopers and the World Advertising Research Centre, UK advertising spending accounted for 23.5 percent of total ad spending during the first half of 2009, 1.6 percentage points ahead of ad spending on TV (21.9 percent of total advertising).
These results mark the UK as the first major ad market where Internet ad spending has overtaken television spending. This should give some pause to all traditional advertisers and their agencies: television may be losing its dominance as the main means of reaching not just niche, but mass, markets.
Source: eMarketer, “Online Spending Passes TV in UK,” eMarketer, October 7, 2009
