Indy Publisher Beats LA Times
By Anna Johnson on August 11th, 2008Apparently, staff at the Los Angeles Times were patting themselves on the back last week. The LA Times website achieved a record level of traffic in July: 127 million page views, up 66 percent over the page views recorded in July 2007, and 7 million more page views than the 120 million achieved in May.
And yet the United States’ fourth largest newspaper doesn’t attract anywhere near the traffic of independent blog media company Gawker Media. Gawker Media’s 12 blog based websites together attracted 254 million page views in July, with several sites achieving record levels and the company growing its overall audience by 6 percent per month over June and May.
Gawker Media’s network traffic level was 70 percent higher in July 2008 than in June 2007, 330 percent greater than traffic in July 2006, and 700 percent higher than traffic three years ago in July 2005.
July 2008 page impressions by title were:
Gizmodo 73.5m
Kotaku 44.3m (new record)
Lifehacker 25.6m (new record)
Gawker 18.9m (new record)
Fleshbot 17.4m
Jezebel 15.5m
Consumerist 13.7m (new record)
Jalopnik 13.4m
Deadspin 12.6m (new record)
io9 8.8m (new record)
Defamer 6.4m
Valleywag 3.3m
Not bad for a company with just 70 editorial staff…
Sources: Peter Kafka, “Gawker’s Nick Denton To LA Times: I Scoff At Your Puny Web Site”, Silicon Alley Insider, August 7, 2008, Gawker Media, “Gawker Media Sets All Time Traffic Record in July”, Gawker Media, August 4, 2008
