Preliminary research by NeoEdge Networks and Frank Magid Associates indicates that video advertising within online games is more effective than television advertising.

NeoEdge Networks’ study of 2,000 consumers found that game players exposed to ads within video games exhibited a 500 percent greater unaided brand awareness than those exposed to television advertising for the same brand.

Source: Robin Wauters, “Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness,” TechCrunch, March 24, 2009

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• 1 in 5 Americans Plays Mobile Games

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