How Your Web Page Title and Description Tags Boost Clicks… and Search Engine Rankings
By Anna Johnson on March 18th, 2011Search engine optimizer (SEO) Adam Audette says Internet marketers shouldn’t just optimize their web pages to get higher search engine rankings, but also to get click-throughs on their search engine listings. Not only will this generate more search engine traffic, but may also be key to getting higher search engine rankings in the first place.
According to Adam Audette, optimizing your page so that your organic search engine listing gets more clicks is a good idea because Bing – and probably Google – use the click-through rate (CTR) of search engine results to help determine rankings.
Google hasn’t publicly admitted to this, but SEOs Audette are speculating that the CTR of organic results is a factor in the company’s search engine algorithm.
If this is correct, then the title and description tags of your web pages are more important than ever. Since the search engines typically draw on title and description tags when listing search engine results, you’ll want to use titles and descriptions that maximize clicks.
On this basis, take a look at how your listings currently appear in the search engines for the keywords you’re targeting. Do they need improvement?
If so, it’s time to reword your title and description tags, which appear in the
section of the HTML code of your page. (Alternatively, if you use a content management system such as WordPress, you may be able to update these tags by filling in a simple form.)Source: Adam Audette, “Maximizing Your CTR for SEO in Organic Results,” Search Engine Watch, March 7, 2011
March 19th, 2011 at 6:37 pm
You are right about the description its more important than ever. There is big competition these days and the good news are that i use WordPress and everything is happening automatically. That’s why i encourage my readers to use it too!
Miroslav from http://www.internetgurublog.com