How Will Caffeine Affect Google?
By Anna Johnson on August 18th, 2009Last week, Google revealed it was testing ‘Caffeine’ – a new system for its search engine. So how will Caffeine likely impact Internet marketers?
Some people who have tested Caffeine indicate that it returns search results faster than Google’s existing system and tends to produce more recent – approaching real-time results. Others are less convinced.
Upon testing a few search terms myself, I found the speed unnoticeable, but the results were a little different. The same results tended to be on the same page, but some were in a different order.
I have no idea of why (and Google is not about to reveal how Caffeine will impact rankings) but I think there is credence in the theory that Caffeine is favoring webpages containing more recent content…
Try out Caffeine for yourself here.
