How Video SEO Helps Boost Your Search Engine Rankings
By Anna Johnson on November 30th, 2009A study by Spotzer Media indicates that businesses are more than 30 times more likely to receive customer attention when they create and distribute a professional video via a process of ‘video search engine optimization’ or ‘video SEO’.
Gordon Henry, President of Spotzer Media explains video SEO as a process of (a) associating a video with certain, keyword relevant data and (b) distributing the video plus data across the Internet so it can be be picked up by Google and the other search engines.
Spotzer Media’s research indicates that small businesses with properly optimized videos tended to rank highly on their most desired search queries – defined by Spotzer to be Google searches for category with location e.g. “skin treatment Philadelphia PA”.
Over 60 percent of local businesses with a properly optimized video were on the first page of Google for such searches and 75 percent of those had a top five listing position.
Spotzer also found that small businesses which had implemented video SEO significantly improved their rankings, with the average ‘findability improvement ratio’ – the highest Google ranking for the business before video SEO divided by the highest Google ranking after video SEO – averaging over 30.
Such businesses experienced an even higher increase in click-throughs and, once search engine users landed on the business’s website, higher average user interaction with the page.
According to Simon Greenman, Managing Director of Online for European Directories, which operates online Yellow Pages directories in seven countries:
“Local businesses that have added video to their web pages are seeing significant increases in user attention. Video is the most clicked item on the profile page. Users naturally click on and watch business videos on our sites. When they do, they frequently call the businesses, and the businesses end up benefiting by getting more new leads.”
