How To Perform an SEO Website Audit In an Hour Or Less
By Anna Johnson on August 17th, 2009According to Eric Enge you can perform a quick search engine optimization website audit in just 60 minutes.
It’s no substitute for a thorough baseline analysis (something we offer here at Kikabink) but it’s a good procedure for addressing any glaring problems BEFORE you hire an SEO professional to help you.
Erick explains the 10-step process in his Search Engine Watch article (link below), but in summary he recommends logging into Google Webmaster Tools and your web analytics tool, and proceeding through these steps:
- Establish when the site underwent its last major re-design
- Find out how many webpages are indexed by Google
- Examine the information architecture of the site
- Use a tool to go through the site
- Identify any duplicate content
- See how much content there is on each page
- Find any pages containing ‘template content’
- Review the use of title tags and H1 tags
- Examine the XML sitemap file
- Check the robots.txt file
- Check any redirects you have in place
Source: Eric Enge, “The 60 Minute SEO Site Audit,” Search Engine Watch, August 11, 2009
