How To Maximize Your List With A Powerful Offer
By Anna Johnson on August 1st, 2008Not too long ago, I discussed the merits of building a list of optin subscribers.
Of course, this begs the question: how can you entice people to opt in to your offer? What kind of offer should you make?
Well, an enticing offer is essentially something that has high perceived value to your target market. Something that people are willing to exchange for their name and email address (or any other details you request).
It might be a free newsletter subscription, report, whitepaper, email mini-course, software program, screensaver, audio clip, CDROM that you send in the mail, or… anything really!
The key is that it has high perceived value in the eyes of your target market.
Newsletters, for example, are a dime-a-dozen these days. Unless you’re offering a unique perspective, timely information, or particularly valuable information unavailable elsewhere, a newsletter may not be attractive enough in itself.
However, it may be attractive enough if it’s combined with something else.
At the end of the day, it’s a matter of innovation, testing and tracking to see which offer generates the most optin subscribers. But it’s not just the offer that impacts on your optin rate… It’s also how your offer is presented. We’ll talk about that next time.
