Here are some handy tips for increasing your “form conversions” – the number of people who fill in questionnaires, surveys and other forms on your website.

• The shorter the better. If you must have a long form, include an option for the user to “save” their results and come back later. (This generally only applies to application forms).
• Easy questions, and positive, inspirational questions, first.Personal questions and contact details last.
• Reassuring, “we won’t give or sell your email address to anyone” message below the email submission box.

These tips may seem intuitive… but how many companies do this?

Related Articles:

• An Example Of The Best Customer Support On The Planet
• Bloggers and Publishers Targeted By Advertising Hoax
• Testing and Tracking Ads Goes Mainstream
• 5 Key Insights into U.K. Affiliate Marketing
• Conversion Dynamo – A Time-Based Incentive Tool To Increase Conversions

This entry was posted on Friday, July 11th, 2008 at 5:59 am and is filed under Conversion, Kikabink Lab. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.