One way to ensure your emails are read is to ensure they’re delivered in the first place! And part of ensuring a high deliverability rate is having a good ‘email reputation.’

Your ‘email reputation’ is a function of how spam monitoring services and Internet service providers regard (and deal with) your email. There are several services that score reputation based on their data sources, criteria and algorithms.

According to MarketingSherpa there are a few factors common to all reputation services that serve to undermine your email reputation:

1. Message volume – sudden spikes in volume may cause your message to be viewed as a spam blast and detract from your reputation.
2. Low delivery rate
3. Appearing on blacklists
4. Sending unsolicited email (i.e. spam)

To assess your email reputation, three free online services are as follows:

• IronPort Sender base
• Return Path’s SenderScore
• SendMail’s IP Reputation

Source: MarketingSherpa, “Check Your Email Reputation to Improve Deliverability with Easy, No-Cost,” MarketingSherpa, February 11, 2009

Related Articles:

• Most Workers Addicted To Email: 2 Out of 3 U.S. and U.K. Workers Check Email Outside Business Hours
• Women are Active Social Gamers
• Quick Tip: Use ONE Sending Email Address For Each List
• Which Group of Email Users Opens The Most Email?
• Email Delivery Rate Just 79.3 Percent in North America

This entry was posted on Monday, February 16th, 2009 at 2:37 am and is filed under Email Marketing, Kikabink Lab. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.