How To Beat Google if You’re a Search Engine
By Anna Johnson on January 12th, 2009TechCrunch is running a little poll to find out what would prompt people to switch from their current preferred search engine to another.
The findings provide a good indication of what a competitor would need to do in order to unseat Google from its spot as current search engine market share leader (by a long shot).
When I did the survey, the findings where slightly different to those TechCrunch initially published. But they indicate the same thing, only more convincingly: that the best thing a competing search engine can do to beat Google is to… deliver better search results.
Here’s what 2,041 respondents said would make them try a new search engine:
- Results that better match their search term: 59 percent.
- Results that include, video, Web, music, and other forms of information: 6 percent.
- A more uncluttered easy way to navigate site: 6 percent.
- The ability to preview Web content: 6 percent.
- Faster response speed to searches: 4 percent.
- Other: 4 percent.
- Nothing, happy with current search engine: 15 percent.
