How Much Time Do Consumers Spend Shopping For Local Daily Deals?
By Anna Johnson on July 14th, 2011The huge popularity of daily deal websites may have you thinking that consumers spend all day on the Internet, searching for local daily deals. According to PriceGrabber, however, 63 percent of U.S. online shoppers spend less than 30 minutes per day browsing daily deal sites.
Most local daily deal consumers, it seems, are efficient, if frequent, shoppers.
Thirty minutes per day is still a significant daily time commitment, though. Moreover, according to PriceGrabber’s May 2011 survey of 2,088 U.S. Internet users, 31 percent of consumers buy 1-4 deals per month, and 15 percent buy one or more deals per week.
Shoppers may be eager for deals, but tend to be realistic about the savings to be achieved. According to PriceGrabber:
- 37 percent of shoppers don’t have a particular savings requirement when looking for a deal;
- 25 percent expect to save 25-49 percent per deal;
- 19 percent expect to save 50-75 percent per deal;
- 16 percent hope to save 15-24 percent per deal;
- Only 2 percent of shoppers expect to save more than 75 percent.
