How Demand Media Creates Content For eHow, Livestrong, etc
By Anna Johnson on August 2nd, 2010Demand Media has put together an interesting video explaining and highlighting the technology, process and people behind Demand Studios.
Demand Studios is the division of Demand Media responsible for recruiting writers, copy editors and filmmakers in order to generate content for Demand Media’s how-to information websites such as Livestrong.com and eHow.com.
In light of widespread criticism of the company for being a ‘content farm’ the video, ‘Telling the Story the Demand Media Way: Technology, Process and People’ is something of a sales pitch to creators, audiences and critics alike, positioning Demand Media as a legitimate media company.
Guess what? Demand Media IS a legitimate – and growing – media company. As the huge traffic numbers to its sites – including eHow.com and Livestrong.com attest – the company provides information that people want.
That should be the end of the story, but I continue seeing claims that companies such as Demand Media are undermining journalism.
What garbage. Neither Demand Media nor its competitors have ever claimed to offer journalism, let alone attempt to undermine it. All they do is provide how-to information on topics Internet users are interested in. They have not – and do not claim to – provide news as such.
Check out Demand Media’s video below. If you’re involved in information publishing, it provides some good insights into how Demand Studios works, not to mention being an example of a pretty persuasive video in itself.
Telling the Story the Demand Media Way: Technology, Process and People:
