“Help! I Have Lots of PLR Products… But No Web Traffic”
By Anna Johnson on November 14th, 2008Have you found yourself thinking (or shouting) those words? Or do you know someone in this situation? You might be shocked at how often I have heard this from beginning Internet marketers and – more worryingly, those who have been involved in Internet marketing for several years.
While it’s impossible for me to advise someone about what they should do in this situation (without knowing their individual circumstances) let me offer a perspective on this predicament: having hundreds of private label rights (PLR) ebooks, software scripts, etc is about as useful as having a garage full of books, toys, laundry products or ANY kind of product. It’s the same as having a supply of any kind of inventory… without having a store (online or offline) to sell it in or customers to sell it to.
Unless you have a means of attracting customers, you don’t have a business. And unless you have something valuable to offer your target market, you don’t have much chance of converting people into customers.
What’s more, even if you are able to generate traffic to your site… if you’re simply offering the same PLR products that everyone else is offering – with no, unique or better point of difference – you’re unlikely to convert any traffic you do get into customers.
My suggestion? Put those PLR products to one side and work out what kind of business you want to be in, who you want to sell to, and how you can deliver what they want in a different and better way than everyone else.
If, after doing that, you find that some or all of those PLR products fit into your business model, then by all means give them the attention required. Otherwise, forget about them.
November 14th, 2008 at 7:17 pm
There are so many things that can be done with them, I’m a little surprised that there are people who don’t use them after they buy them.