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Google’s Matt Cutts: Page Speed Doesn’t Impact Your Search Ranking
By Anna Johnson on February 9th, 2010Last year, WebProNews reported that, based on an interview with Google’s spokesman Matt Cutts, page speed could become a factor in how Google ranks search results.
In a recent video, however, Matt Cutts has indicated that page speed – i.e. how fast a webpage loads – is inconsequential in determining rankings and that relevance is still by far the most important factor.
Says Matt Cutts:
“…absolutely, relevance is the primary component, and we have over 200 signals in our scoring to try to return the most relevant, the most useful, the most accurate search result that we can find. That’s not going to change.”
That’s no reason not to optimize your page speeds, though. Slow page loads are known to turn visitors away and, when it comes to Google Adwords search engine marketing, lower quality scores and consequently higher click costs (see Is a Slow Loading Website Damaging Your Search Engine Marketing?).
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February 11th, 2010 at 8:08 am
hi there,
thanks for the informations. i know so hard to make optimize your page speeds. i think maybe is too many widgets on the Web. how do you think and how the solutions, tell me more pleas..
best regards,