comScore Video Metrix shows that 172 million U.S. Internet users watched online video content in November 2010. The most popular online video properties were as follows:

1. Google Sites (mainly YouTube.com): 145.8 million unique viewers (85 percent of the total)
2. Yahoo! Sites: 61.8 million viewers (36 percent share)
3. VEVO: 50.3 million viewers (29 percent)
4. AOL, Inc. (which acquired 5min in September): 47.7 million viewers (28 percent)
5. Viacom Digital: 47.3 million viewers (28 percent)

Related Articles:

• YouTube is Leading Online Video Site in January 2011
• U.S. Internet Users Spend 4.5 Hours on YouTube Per Month
• Americans Average 7.6 Hours of Online Video Per Month
• 8 out of 10 U.S. Internet Users Watch Online Video
• 83.1 Percent of U.S. Internet Users Watch Online Video3

This entry was posted on Monday, December 20th, 2010 at 3:53 am and is filed under Digital Media, Market Research, News and Comment, Video Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.