Despite scrutiny from the European Commission… objections by major advertising and publishing bodies… and an investigation by the U.S. Justice Department, Google and Yahoo will launch their advertising deal on October 11, 2008.

Eric Schmidt, Google’s chief executive officer, said the companies will press ahead with the deal in the absence of any objection from regulators. The deal allows Google to display ads against Yahoo search results.

Many advertisers and others are worried that it will lead to higher search ad prices overall.

Sources: Michael Liedtke, “Google CEO won’t delay Yahoo deal any further”, Yahoo Finance, September 18, 2008

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