Google-Yahoo Deal: Justice Department Considering Volume Cap
By Anna Johnson on October 16th, 2008Google and Yahoo are apparently negotiating with the Justice Department to remove its objections to the two companies’ controversial search advertising deal.
As originally planned, the deal would essentially see Google serve up ads for Yahoo search results. Many – from advertisers and publishers to politicians – have expressed concerns that the upshot will be less competition and higher ad prices.
The Justice Department is evidently looking at capping the volume of Google ads Yahoo could show, imposing price constraints to prevent price hikes, and other initiatives to allow a deal to go ahead that would preserve competition.
Source: Michael Arrington, “Will A Volume Cap Make The Yahoo/Google Deal Work?” TechCrunch, October 14, 2008
