Google, Yahoo and Bing: Where Do The Top Search Engine Marketers Advertise?
By Anna Johnson on February 4th, 2010An analysis of AdGooroo’s ‘Search Engine Advertising Update – Q409′ reveals some interesting data about which companies are advertising on which of the major search engines, Google, Yahoo and Bing.
In its report, AdGooroo listed the top 25 advertisers in alphabetical order, based on the total number of first-page ad impressions over a 30-day period, so the results don’t necessarily reflect total ad spend.
In total, 44 advertisers spread their search engine advertising spend across Google, Yahoo and Bing. Here is a list of those advertisers who advertised in all three search engines, two of the search engines or just one of the engines.
One interesting data point is that both Google and Bing advertise in all three search engines, but Yahoo advertises in none (I.e. Yahoo the search engine, rather than Yahoo’s shopping portal). A reflection of Yahoo’s move to bow-out of the game, in light of licensing its search service to Bing?
Which search engine(s) are the top search engine marketers advertising on? Here are the results:
Google, Yahoo and Bing
amazon.com
bing.com
bizrate.com
eBay.com
expedia.com
google.com
nextag.com
shopzilla.com
target.com
Google and Yahoo
ask.com
business.com
local.com
righthealth.com
shopping.yahoo.com
Google and Bing
att.com
priceline.com
sears.com
walmart.com
zappos.com
Google Only
best-price.com
mapquest.com
maps.google.com
shopping.aol.com
sprint.com
wirefly.com
Yahoo Only
become.com
bottomdollar.com
cataloglink.com
gifts.com
health.kosmix.com
lowfares.com
pricegrabber.com
pronto.com
shop.com
smarter.com
Bing Only
dell.com
drugstore.com
hotels.com
hsn.com
jcpenney.com
kayak.com
nordstrom.com
success.alibaba.com
travelocity.com
Source: AdGooroo, “Search Engine Advertising Update – Q409″, AdGooroo, January 19, 2010
