Google has released a new feature in Display Ad Builder that lets you create overlay and companion ads on YouTube.

Display Ad Builder is a self-service tool within Google’s AdWords platform that lets you develop a display ad (e.g. banner ad) from a selection of templates. Now, with InVideo, you will be able to choose from a range of overlay ad templates to place animated ads on YouTube videos.

InVideo ads are animated overlays that appear at the bottom part of a video that a user is watching. You can buy YouTube overlay ads on a CPC (cost per click) or CPM (cost per thousand impressions) basis, and match your ads to YouTube videos based on numerous criteria, such as demographics or content categories, or even on a video by video basis.

For more information visit Google Display Ad Builder

Source: Christian Oestlien, “Opening up YouTube to new display advertisers,” YouTube Business Blog, March 16, 2010

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This entry was posted on Monday, March 22nd, 2010 at 7:58 pm and is filed under Kikabink Lab, Online Advertising, Search Marketing, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.