Google increased its search engine usage market share by 0.2 percent between September and October 2010, according to comScore Inc.’s October 2010 U.S. search engine rankings.

If the release of Google Instant in September has had any impact on Google’s search engine market share, then the impact has been positive. Google Instant Search displays search engine results at the same time as a user (i.e. one with a Google account) is typing in their search engine query.

Whilst Google’s search engine share increased in October, Yahoo! lost 0.2 percentage points and Bing gained 0.3 percentage points.

Here are the top 5 search engines and their share of the search engine market in October 2010:

1. Google: 66.3 percent (up 0.2 percent)
2. Yahoo! Sites: 16.5 percent (down 0.2 percent)
3. Bing: 11.5 percent (up 0.3 percent)
4. Ask Network: 3.6 percent (down 0.1 percent)
5. AOL LLC Network: 2.1 percent (down 0.2 percent)

Related Articles:

• Google Instant Search Boosts Google’s U.S. Search Engine Share
• Google Dominates Search, Bing Nibbles at Yahoo, Ask and AOL
• Google Accounts For 65 Percent of U.S. Search
• No Change In U.S. Search Engine Market
• Search Engine Users Look at Top 3 Paid Ads Longer on Google Than On Bing

This entry was posted on Tuesday, November 23rd, 2010 at 8:07 am and is filed under Market Research, News and Comment, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.