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Google Introduces One-Click Shopping on YouTube

By Anna Johnson on October 9th, 2008

Google has unveiled a new type of ecommerce ad on YouTube. The ad allows YouTube viewers to buy digital goods from Apple’s iTunes or Amazon.com with just one click.

Basically, when someone watches a YouTube video containing a music track they will be able to click on an icon to download the relevant song from either iTunes or Amazon.com’s music store.

Source: Miguel Helft, “Google Puts Tunes From YouTube a Click Away”, The New York Times, October 7, 2008

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This entry was posted on Thursday, October 9th, 2008 at 6:02 am and is filed under Digital Media, Ecommerce, News and Comment, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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