Google has introduced another new, nifty tool, “Google Insights For Search” to help marketers understand trends in search behavior.

Based on Google search engine data from as far back as 2004, Insights For Search enables you to, for example, track the popularity (on a scale of 0 to 100) of keywords according to industry category, geographic region, and time period. There’s also a heat map which indicates the level of regional interest for the given search term.

Helpfully, you can also export data generated from the tool into a spreadsheet for further analysis. Give it a whirl:

==> Google Insights For Search

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• How To Beat Google if You’re a Search Engine
• Google Rips Cost Per Click (CPC) Estimates From Public View?
• Search Engine Users Look at Top 3 Paid Ads Longer on Google Than On Bing
• Google Cracks Down on Search Engine Spam

This entry was posted on Friday, August 8th, 2008 at 5:10 am and is filed under Kikabink Lab, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.