A U.S. Congressional hearing on Tuesday saw Google and Yahoo lawyers defending their decision to partner on search advertising.

Meanwhile, Microsoft lawyers complained that the partnership would lead to Google and Yahoo dominating more than 90 percent of the search advertising market and could lead to increased prices.

Um… has anyone pointed out to Microsoft that on some estimates Google and Yahoo already have 98.7 percent of the market?

Source: Austin Bogues, “Google and Yahoo Defend Ad Alliance at a Hearing”, The New York Times, July 16, 2008, Miguel Helft, “Study: Google Lost Share of Search Ad Dollars to Yahoo”, The New York Times, April 15, 2008

Related Articles:

• Google-Yahoo Deal – Is It Anti-Competitive?
• U.S. Search Advertising Up By 18.5 Percent in 2010
• How Much Is a Google Visitor Worth?
• Yahoo Search To Go Open Source… Sort Of
• Search Advertising Market Update… Guess Who’s Losing (Badly)?

This entry was posted on Thursday, July 17th, 2008 at 5:48 am and is filed under Law, News and Comment, Online Advertising, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.