Google has begun testing video ads aimed at specific YouTube searches.

Much like how Google AdWords serves up ads based on search phrases, Google wants to serve up video ads that match the search phrases typed into YouTube’s search box.

The idea is that when someone types in a phrase, up will come a video ad, along with the search results. The ad will, for example, link to the advertiser’s YouTube channel.

YouTube spokesman Aaron Zamost says Google is currently testing “a wide range of options to find the right advertising format, for the right content.”

Source: Miguel Helft, “Search Ads Come to YouTube”, The New York Times, October 13, 2008

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