Free iPhone Apps Make a Lot of Money
By Anna Johnson on May 7th, 2009TechCrunch reports that according to AdWhirl, an iPhone advertising platform previously called Adrollo, offering free iPhone applications in return for displaying paid advertising is a viable and lucrative business model.
Evidently AdWhirl has signed up over 10 percent of the most popular 50 applications in the App Store and serves 250 million ad impressions per month.
Each application typically serves 3-5 impressions or more when someone uses it and, according to AdWhirl, applications that make the top 10 free apps list generate $400-$5,000 in advertising revenue per day.
Source: Jason Kincaid, “Just How Much Money Can Free iPhone Apps Make? Quite A Bit,” TechCrunch, May 6, 2009
