While the worldwide market for smartphone applications is expected to grow from 102 million consumers in 2009 to 974 million in 2013, a report from research2guidance indicates that only 10 percent of Fortune 2000 companies are targeting their customers with a smartphone application.

Of those corporations that have published applications, the vast majority (91 percent) have created applications to give access to their core products or for promotional purposes. Only 9 percent have created applications as stand-alone products.

research2guidance expects this to change, though. Expecting sales of app downloads to grow from $1.94 billion in 2009 to $15.65 billion in 2013, the research firm expects more companies to focus on application business models that offer additional revenue opportunities.

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This entry was posted on Monday, March 15th, 2010 at 8:34 am and is filed under Mobile Marketing, News and Comment, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.