In contrast to some other recent forecasts, research firm Forrester Research is optimistic about online advertising spending in Europe.

While Forrester forecasts growth in European online ad spending to slow to 10 percent in 2009, the company is bullish about ongoing growth.

Referring to Forrester’s report “European Online Advertising Through 2013″ report, Nate Elliot, the report author and a principal analyst at Forrester, told ClickZ News that dwindling demand and falling inventory costs would create opportunities for astute advertisers.

Source: Jack Marshall, “Forrester European Ad Spend Outlook Is Relatively Optimistic,” ClickZ, February 6, 2009

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