David Katz, who left Yahoo at the end of 2006 as head of sports, entertainment and studios, is launching SportsFanLive.com – a new social networking sports site to rival the likes of ESPN, Yahoo, Fox Sports, Major League Baseball and AOL.

Mr Katz says SportsFanLive members will be able to customize the site (like MyESPN or MyYahoo) according to the teams and players they love and hate, and will receive regularly updated news aggregated from 4,500 sources — far beyond the hundreds of news sources used by his competitors.

Members will also be able to send articles to like-minded friends on the site using the FanFeed feature, and even alert them to the sports bars they are congregating in with the FanFinder application.

It makes a lot of sense to base a social networking site on a passion shared by so many, but SportsFanLive has its work cut out for it if it’s going to beat such established and popular rivals…

Source: Richard Sandomir, “New Web Site Aims to Be Facebook for Sports Fans”, The New York Times, August 17, 2008

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