Forget About Anchor Text and Focus on Relevant Links Instead
By Anna Johnson on January 25th, 2011According to search engine optimizer Kristi Hines, it’s high time Internet marketers stopped worrying so much about getting back-links with their favored keywords in the anchor text and focused instead on getting more ‘relevant’ links.
According to Ms Hines, having too many back-links containing the same anchor text is likely to do more harm than good, since the search engines may regard such links as contrived rather than genuine, and consequently not give them much weight.
On the other hand, the search engines will look favorably upon back-links from authoritative websites – i.e. sites that are highly regarded and that contain similar or relevant content to the content on your website.
According to Kristi Hines’ research “the websites that are building links (or gaining them organically) with primarily brand name anchor text are ranking well for their main keywords while only using them as anchor text maybe 20 percent of the time.” As such, she recommends that you “gain links on high authority pages to increase your own authority.”
