While it still trails behind MySpace in terms of visitor market share – MySpace has a 72 percent share to Facebook’s 17 percent share – Facebook’s U.S. popularity is certainly growing.

The latest Hitwise data indicates that Facebook grew 40 percent in terms of U.S. website visitors over the last year, while MySpace’s U.S. visitors declined by 6 percent over the past year.

Facebook users are also beginning to spend more time on the site, with the average Facebook user spending 10 minutes on the site. However this is about half the 21 minutes spent by the average MySpace user.

Source: Frederic Lardinois, “Facebook Keeps Growing – Still Far Behind MySpace in US”, Read Write Web, July 23

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