Facebook and Twitter Users More Likely to Recommend and Buy The Brands They Follow
By Anna Johnson on March 30th, 2010Facebook and Twitter users that are fans or followers of a particular brand are more likely to both recommend and buy from those brands than they were before becoming a fan or follower.
A survey of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies indicates that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
What’s more, 51 percent of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow on Twitter or have become a fan of on Facebook.
The study also reveals that many consumers regard brands that are not engaging in social media as out of touch, with statements such as the following typical:
“It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” (Female aged 50-54 years)
“Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” (Male 35-39)
“It shows they are not really with it or in tune with the new ways to communicate with customers.” (Female 18-24)
