Facebook and Twitter are proving ever popular with mobile phone users. January 2010 data from comScore, Inc. shows that access to Facebook via mobile browser grew 112 percent in the past year, while mobile browser access to Twitter grew 347 percent.

In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser, while 4.7 million accessed Twitter. During the same month, MySpace attracted 11.4 million users, approximately half that of Facebook and down 7 percent from the year before.

These figures do not include mobile users who access Facebook, Twitter and MySpace via mobile apps so the number of mobile social network users is likely to be substantially larger.

Mobile phone users, in general, have embraced social networking via their mobile device. In January, 30.8 percent of smartphone users, and 11.1 percent of all mobile phone users accessed social networking sites via their mobile browser – up from 22.5 percent and 6.5 percent respectively.

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• Social Networks Delivering High Display Ad Impressions For Low Cost… an Opportunity For Internet Marketers?
• iPhone Owners Love Their Facebook, Twitter Not So Much

This entry was posted on Thursday, March 11th, 2010 at 12:01 pm and is filed under Mobile Marketing, News and Comment, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.