Experian Releases Digital Marketing Benchmark and Trend Report
By Anna Johnson on March 1st, 2010Experian Marketing Services has released the ’2010 Digital Marketer: Benchmark and Trend Report’ to provide details of consumer behaviors and preferences in 2010, covering the gamut of Internet marketing channels – email, digital advertising, mobile, search, online communities and social media.
Some of the key findings in the report are that:
- Adults aged 18 to 34 prefer instant messaging, text messaging, cell phones and social sites as main sources of information and entertainment. However, consumers 50 and older prefer the Internet to their mobile phones.
- Adults over age 50 tend to engage in online activities such as researching financial and medical information, while those ages 25 to 49 spend more Internet time banking online and reading news.
- There are 276.6 million mobile phones in the United States, and more than 70 percent of owners always carry their phone.
- Consumers begin offline shopping trips while online at home with searches that usually are branded or navigational and comprise only one or two keywords.
Go here to download Experian Marketing Services’ report.
