Everyone Loves Twitter… But No-one Wants To Pay For It
By Anna Johnson on July 29th, 2010Research by the Center for the Digital Future finds that 49 percent of U.S. Internet users have used free micro-blogs such as Twitter. When asked if they’d be willing to pay for Twitter, however, the answer is unanimously NO.
Social media users, it seems, much prefer to see ads than pay for content. According to the Center for the Digital Future, 55 percent of Internet U.S. web users would rather see web advertising than pay for content.
Observing these results, Jeffrey I. Cole, director of the Center for the Digital Future at USC Annenberg’s School for Communication & Journalism said:
“Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users. Online providers face major challenges to get customers to pay for services they now receive for free.”
