The European Commission (EU) is conducting a preliminary investigation into the deal between Google and Yahoo, under which Google will be able to run its ads against Yahoo search results.

Whether or not the EU can do anything about the deal remains to be seen. It only has jurisdiction over activities that affect trade between EU Member States. Both Google and Yahoo have stated that the agreement applies only to the companies’ search services in the U.S. and Canada.

Source: Jack Marshall, “European Commission Inspecting Google/Yahoo Ad Tie-Up”, The ClickZ Network, September 16, 2008

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This entry was posted on Monday, September 22nd, 2008 at 6:44 am and is filed under Law, News and Comment, Online Advertising, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.