Okay, that headline’s a bit dramatic. eMarketer has only slightly downgraded its estimated U.S. online ad spend for 2008.

Rather than the $25.9 billion it predicted in March, it now predicts that advertisers in the U.S. will spend $24.9 billion online this year.

This lower estimate still reflects an increase of 17.4% over online ad spending in 2007. eMarketer believes the increase in Internet advertising will come out of traditional (broadcast and print) media budgets.

Perhaps. Depending on who you believe, spending on both display and search engine marketing has dipped in the past few months. Of course, that doesn’t mean overall digital ad spending won’t be up on last year… but it may not be as high as first predicted.

Source: eMarketer, “Online Ad Spending Update”, August 13, 2008

Related Articles:

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• Internet Marketers To Spend More on Display Advertising Than Search Marketing
• Search Engine Marketing, Blogs and Social Media More Cost Effective Than Traditional ‘Outbound’ Marketing
• Search Engine Marketing Costs Drop by 20-31 Percent
• eMarketer Downgrades Ad Spending On Social Networks

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