Email Marketers Abandon Embedded Videos
By Anna Johnson on December 21st, 2009Despite some evidence of success with embedding videos in email (see Videos In Email Increase Conversions By 50 Percent) most email marketers, it seems, have abandoned attempts to embed videos in their marketing emails. They seem to be content, instead, with providing text or image-based links to videos on web pages.
Research by Implix – the company behind email service provider, GetResponse, among other e-commerce solutions – has found that in November 2009, out of more than 150,000 campaigns delivered by 57,000 brands (mostly small and medium sized businesses) not one included embedded videos.
Corporate email marketers are also abandoning the tactic. As reported by ClickZ, such organizations as The AdCouncil have stopped embedding videos in their emails, and even U.K.-based Vismail, which five years ago developed technology to facilitate video based emails, is no longer enthusiastically promoting its video email solution.
Deliverability, emails being flagged as spam, and technical difficulties, it seems, are the main reasons for email marketers backing away from embedding videos in their email campaigns.
To me, embedding videos in email messages just doesn’t seem worth the bother. After all, it’s a simple matter for readers to click on a link or an image in order to view a video in their browser…
