According to research by CrossView, consumers overwhelmingly prefer email over social media channels when it comes to receiving promotional messages from retailers.

CrossView’s survey of online shoppers in four U.S. states finds that email is the most popular communications channel, with 37 percent of consumers preferring to receive promotional messages from retailers by email. Interestingly, the next popular is direct mail with 23 percent respondents, followed by text messaging (18 percent) and in-store communications (11 percent).

By comparison, a mere 9 percent of shoppers are interested in receiving promotional messages from retailers via social media.

Source: eMarketer, “Email Still Driving Shopping over Social,” eMarketer, July 21, 2010

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This entry was posted on Sunday, August 1st, 2010 at 8:11 pm and is filed under Conversion, Email Marketing, Kikabink Lab. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.