Ecommerce Growth Sluggish in 2008
By Anna Johnson on March 6th, 2009Research by comScore indicates that U.S. based business-to-consumer (B2C) ecommerce sales grew by only 6 percent in 2008, the lowest rate since 2003.
Interestingly, 59 percent or $130 billion of the $221 billion in total B2C online sales were travel sales.
Travel was certainly hit by the economic slowdown last year and, as such, was a significant factor in the slower growth in ecommerce sales.
Source : eMarketer, “US E-Commerce Growth Weakens,” eMarketer, March 3, 2009
