eBay Loses More Visitors, Traffic and Time-On-Site
By Anna Johnson on November 28th, 2008Silicon Alley Insider doesn’t put it too nicely. According to Henry Blodget, “eBay’s core business continues to fall apart.”
Blodget attributes eBay’s declining traffic and revenues to the worsening economy. The rest of, however, is due to: “competition, overpricing, and the deterioration of eBay’s value proposition.”
According to Nielsen, October 2008 saw eBay attract 10 percent fewer unique visitors, 33 percent fewer page impressions and 19 percent less time per user than in October 2007.
Here’s the breakdown:
October 2007
- Unique visitors: 54,498,000
- Page impressions: 13,562,920,000
- Average time per user (hr:min:sec): 2:12:51
October 2008:
- Unique visitors: 49,213,000
- Page impressions: 9,139,905,000
- Average time per user: 1:47:26
A similar story of ongoing decline is painted by Google Trends for Websites. (And I used to think eBay was unbeatable…)
Source: Henry Blodget, “eBay Traffic Plummeting (EBAY)”, Silicon Alley Insider, November 25, 2008
November 29th, 2008 at 10:59 pm
Just like everything these days people soon lose interest in anything and once its newness runs out only the nerds stay. Everyone else leves.
Many of us have also been stung in that the pstage cost more than the item was sold for. I found this when selling off clothes that my son had never worn. Charities would have got more money for them and I would have saved myself a packet