Don’t Believe Everything Internet Marketers Say
By Anna Johnson on July 11th, 2008Here’s a timely reminder for us all… Don’t automatically believe what an Internet marketer says – whether it’s in a sales letter, an article, a video, an audio, a post in a discussion forum, or anywhere.
It is EXTREMELY easy for someone to, for example, put up a sales letter selling a course on “how I made $1 million in less than a year”, provide a compelling sales letter to engender trust, and convince people that they have the keys to the magic kingdom.
And guess what? The course might even be quite good. It might be full of helpful advice. And the sales letter might be quite inspiring and motivational.
But here’s the problem – the course was ripped off from somewhere or someone else… the sales letter was written by a copywriting pro… and the person behind it all NEVER made $1 million in less than a year.
In other words, it is VERY easy to lie, given the anonymity of the Internet and the difficulty to verify claims. (I would love to see the day when an Internet marketer says “I made $20 million last year” and included an independent auditor’s statement i.e. from one of the major accounting firms that verified the truth of that statement!)
I am not pointing the finger at anyone in particular, here. I wouldn’t know who to point it to. I am not even saying that you should instantly dismiss someone’s claim of making a certain amount of money, or that you shouldn’t use TRUE earnings statements in your sales letters.
I am just saying that given how easy it is to concoct a story… make up a bogus claim of huge earnings… hire a copywriter to write top-notch copy… and plagiarize someone else’s content for an ebook, course or whatever… you need to know that not everyone may be telling the truth.
There ARE people who have incredible, motivational and TRUE stories of building successful businesses and substantial wealth in short amounts of time. There are Internet marketers who have achieved this. But please don’t blindly believe what someone says just because it sounds good.
Sometimes people don’t tell the truth…
October 1st, 2009 at 12:52 am
THANK YOU!! …for sharing this.
Yes, prior to the Internet, we were only exposed to
“junk mail” items—with which we used to line the pet’s cages.
To us then, we knew it was just “a story”.
Then comes the Internet—-
and, like magic, we make an intellectual shift from knowing what garbage is..
to allowing ourselves becoming victim to hype and un-appropriate and unethical
promo copy.
Again, you scored a direct hit on this topic.
Kudos!!!