Does Social Networking Influence Women Shoppers? 75 Percent Say No
By Anna Johnson on September 7th, 2009ad:tech Chicago and Q Interactive’s “Women Channel” recent survey of more than 1,000 women of all ages, locations and household demographics has found that while 75 percent use online social networks, another 75 percent say social networking has no real bearing on what they buy.
Specifically, the survey found that:
- 75 percent of women are “more active” in social networking than last year.
- More than half of women (54 percent) visit social networking sites at least once per day.
- 75 percent say social networking sites “not really” or “not at all” influence what they buy.
- 52 percent have “befriended” or “become a fan of” at least one brand.
- 83 percent feel “neutral” or “negative” when they see a brand on a social networking site.
- 10 percent of women use social networks to engage in product / brand-related activities (“get product information, including coupons and savings” and “writing reviews about products”), more than engaging in more common practices such as “send private messages to friends” and “share photos”
September 19th, 2009 at 2:52 am
The fusion of internet network marketing and social media is a perfect attraction marketing strategy to reach potential customers anywhere in the world. Many marketers are attracted to social media because of the reduced costs compared to expensive television, radio and newspaper ads. Social media marketing taps into a familiar concept called attraction marketing and lets you build relationships with your targeted audience. Social media sites can help establish your presence in a number of different places on the Web. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places.