Display Advertising Down 13 Percent in June
By Anna Johnson on August 13th, 2008Internet display advertising impressions dropped by 13 percent from May to June. Data by Nielsen Online reveals that display ad impressions per industry were down in 10 out of the 14 industry categories tracked.
In terms of the biggest declines, display ad impressions in June were down 31 percent in web media, down 30 in retail goods and services, and down 29 percent in health.
On the other hand, display ad impressions were up a whopping 94 percent in software, up 30 percent in hardware and electronics, and up 20 percent in telecommunications. These big gains in the software, hardware, electronics and telco areas were not, however, enough to make up for the declines elsewhere.
Results like these are likely to vary according to seasonal factors, so aren’t necessarily good or bad. It’s often preferable to compare the results in a given month with those in the same month the year before. However, other studies indicate that online advertising budgets, like their offline counterparts, are being tightened… so the overall decline may continue…
