In line with allowing people to vote news stories up or down, Digg has announced a new advertising platform called Digg Ads that will give users control over which advertisements are displayed on Digg.

As with news, the more an ad is Dugg, the greater the visibility the ad will have in the Digg stream, and the less the advertiser will have to pay for it. The more an ad is buried, the more the advertiser will need to pay… to the point where it will likely be too expensive to display at all.

Digg Ads will appear alongside news stories in the news stream, with sponsored content having a similar look and feel to regular Digg content. Ads will, however, be clearly marked as sponsored stories. They may include links to other stories, video trailers, independent product reviews, and the like.

Digg’s Mike Maser says the Digg Ads platform will launch as a pilot in a few months’ time. It will be an ‘ongoing work in progress as we learn more from the Digg community and adjust the system.’

Source: Mike Maser, “Ads You Can Digg…or Bury,” Digg Blog, June 3, 2009

Related Articles:

• Digg Ads Going Into Beta
• User Generated Video Reviews as Persuasive as TV Commercials
• Display Ads Increasingly Being Seen on Sites with User Generated Content
• Digg’s Quality Based Ad System Shows Promise
• Online Display Ads Increase Searches and Web Visits

This entry was posted on Friday, June 5th, 2009 at 12:00 pm and is filed under News and Comment, Online Advertising, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.