Now this is a good use of Twitter. And it highlights some genuine opportunities for Internet marketers wondering how on Earth they can get a positive ROI from Twitter. Dell is offering exclusive to those who follow @DellOutlet.

According to TechCrunch, Dell announced the initiative on both Twitter and its Direct2Dell blog. Although Dell is offering discounts, there’s nothing stopping Dell or anyone else from applying the same idea to offering, not price discounts, but special product or service offers.

When you think about it, it’s not all that different as enticing people to sign up for an ‘exclusive’ mailing list, but it seems like something that could work well on Twitter too.

Source: Erick Schonfeld, “Dell Starts Offering Exclusive Discounts Through Twitter,” TechCrunch, February 3, 2009

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