Frost & Sullivan’s ’2009 Corporate Use of Social Networking’ research indicates that only about 40 percent of U.S. organizations formally use social networking or web 2.0 tools.

Frost & Sullivan’s survey of 1,439 businesspeople found that 80 percent personally use web 2.0 technologies to connect and share with friends and family while at work, while 54 percent use them for professional purposes such as connecting with colleagues, generating leads, and collaborating on projects.

About 40 percent of organizations formally use social networking / web 2.0 tools, with social networking sites the most popular type of tool. Nearly 75 percent of respondents use social networking sites for personal use within an organization. Respondents also use blogs, wikis, and team spaces.

Most respondents said their organizations use web 2.0 tools for internal use, staff relations, and training, whilst client relations, advertising, marketing, and other business communications did NOT form part of most organizations’ web 2.0 tool use.

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