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Consumer Goods Companies Increase Online Display Advertising
By Anna Johnson on July 1st, 2009Nielsen reports that consumer packaged goods (CPG) companies increased their investment in online display advertising by 57 percent during the last two years.
CPG firms reportedly spent $156.2 million on online display advertising (e.g. banners and other image-based ads) in the first quarter of 2009, significantly more than the $99.8 million they spent in the first quarter of 2007.
CPG companies are renown for spending a lot on advertising, particularly national broadcast and periodical based advertising. While online display advertising may account for a fraction of their overall ad budgets, consumer packaged goods companies are clearly embracing the online medium.
Source: Zachary Rodgers, “CPG Companies Crank Up Display Ad Spend,” ClickZ, June 18, 2009
