Comments for Kikabink News

Comment on Free Tool: Google Trends To Measure Trends In Traffic and Searches by Jim

Jim — Sat, 15 Nov 2008 23:18:10 +0000

I use google trends in differents way. Its easy to findout hot topics on on the web. I try to write on those topics and pickup some traffic from search engine. This tools makes blogging easy..

Comment on “Help! I Have Lots of PLR Products… But No Web Traffic” by LS

LS — Fri, 14 Nov 2008 23:17:51 +0000

There are so many things that can be done with them, I’m a little surprised that there are people who don’t use them after they buy them.

Comment on Are You Being Conned Into Stealing From People? by John Harmer

John Harmer — Wed, 12 Nov 2008 02:26:06 +0000

I read the original post and the comment with interest. I get a bit tired of the hard sell myself. But it has ever been so. Remember the stories of the Fuller Brush salesman and the old time used car salesman. Or the original snake oil salesman. Their business was to make sale by whatever means they could. I have my own business. It makes money by offering a service. I have to maintain that service over time. Today, I am looking at offering a new service. So I have the opportunity to adopt a more subtle approach to getting more sales. Today on the Internet, the “salesman” often only has a few seconds to make a pitch.

I recently saw a sales page that, if i had decided to print it (had I wanted to, of course) would have used up 110 sheets of my paper. I can buy books with less paper in them.

These days, I check the sales page headline. If I have any interest at all I quickly scroll down to the bottom and check the price. Noting particularly if there is any form of monthly subscription involved. If there is, I am out of there. If I still have any interest, I quickly scan the opening couple of paragraphs. And I never look a the (generally useless) bonuses

Cheers

Comment on Are You Being Conned Into Stealing From People? by John Sawyer

John Sawyer — Tue, 11 Nov 2008 15:31:18 +0000

I agree with the writer’s distaste for the overuse of emotional triggers in marketing. Every good copywriter knows that in order to induce/persuade the reader to act, it’s helpful to bring his/her emotions into play. However, like any stimulant, the more of it a person receives, the more of it is needed to get the same effect the next time. It’s become a contest of which marketer can out-stimulate the rest.

The real question is: what is the purpose of the marketing piece? Is it to sell something or to provide value for the customer? In many cases, it’s the former. Businesses built on selling things will eventually fail. Businesses built on providing value to the customer will thrive.

One really interesting trend of late has been the offering of a “free” CD/book/whatever in exchange only for a “shipping and handling” fee. Contained in the fine print on the site is the disclosure that accepting this “free” item automatically enrolls the recipient in a monthly program costing $29.95, or whatever. I admit to being burned three times on deals like this. The marketers got my money for the first month, but lost my trust forever. Apparently, a lot of other people have expressed displeasure with this tactic so now the notice of the monthly charge is more prominently displayed on the offers I’ve seen lately, but it’s too little too late, in my opinion.

Selling is an art form and when done right provides value for both the seller and the buyer. Tactics like those discussed are what give “selling” a bad reputation.

John The Geek

Comment on I Got Spammed By an SEO Consultant! by kev @ SEO ibiza

kev @ SEO ibiza — Sat, 08 Nov 2008 22:50:07 +0000

this caught my eye as we also got spammed by an Australian SEO company just today in blog comments.

the commenter (Indian IP) left a generic comment (and an attempted, but broken) deep link to one of this SEO company’s many many inner doorway landing pages.

still trying to work out whether to dig deeper and then out them or just let it go.