Christmas and Holiday Season Ecommerce Sales Up 5 Percent in 2009
By Anna Johnson on January 4th, 2010Reporting on retail ecommerce sales during the Christmas holiday season (November 1 to Christmas Eve), comScore estimates that about $27 billion was spent online, 5 percent more than during the same period in 2008.
From Black Friday (the day after Thanksgiving Day in the U.S.) to Christmas Eve – and after adjusting for the additional shopping day in 2009 – sales grew by approximately 3.5 percent.
Said comScore chairman Gian Fulgoni:
“Following last year’s disappointing performance when sales fell by 3 percent, the e-commerce sector saw a positive 2009 holiday shopping season with sales up by 5 percent. Online sales growth this year was driven by a continued increase in the number of people buying online, but consumers’ economic challenges resulted in a slight decline versus last year in the amount spent per buyer.”
In terms of individual product categories, consumer electronics saw particularly strong sales growth of slightly over 20 percent, while jewelry and watches also turned in a strong performance, but which followed a very weak 2008 season.
